Primary Research
This basically means research that you have investigated and research your self with tactics such as questionnaires and interviews with members of the public.
Secondary research
As opposed to primary this is another for of research in which you use research someone has already done as a more direct insight into the subject.
Qualitative Research
This form of research is written based research such as reviews or quotes that people have used in there own subject. written answers and explanations.
Companies would use this to find out a more deeper insight into if a product is doing well or if it is failing this would be in the marketing department.
Quantitative Research
This final form is based around a numerical forms such as graphs and charts. Mainly figures of numbers and the percentages they hold in surveys and ratings.
The same statement above goes for this research aswell as the company would want to see either the viewing figures of a TV show or that of a product with its selling figures.
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